Why consumer based Franchises?
Market needs are changing and top FMCG Brands are no longer coping with the fast changing consumer trends. Big Large Brands are starting to lose its once in-penetrable hold on consumers. What people consume and how they consume are changing. This makes room for smaller brands to grow and make their presence felt in the marketplace. This means a more agile brand with an ear to marketplace demands and a system to respond quickly and effectively can have a better chance to surviving changing market conditions.
Why Aquity Asia Investments?
Compared to traditional investments in large S&P companies, Aquity Asia looks towards investing in smaller companies seeking early investments, with strong IP ownership, in a stable market and who are ready to be accelerated via franchise enablement. Steady replicable growth of brands across countries is the focus.
Successful Aquity Asia enabled companies must qualify 3 rounds of Aquity evaluation
- Company Profile Screen
- Face to Face : Business owner profiling and Ultimate Goal Assessment
- Approval by Aquity Asia Board
Business plans are available to investors. Investors can ascertain the amount and quantum to be invested starting at USD25k per transaction.
Deal Sheet
| Minimum investment into company | USD50,000 (equity in exchange will vary from deal to deal) |
| Typical Rights | Minority Protections and pro rata rights |
| Structure | Private Limited |
| Fees | 3% facilitation fee upon transaction
2% annual administrative fees 3% upon Sale of Shares at the point of exit |
| Commitment period | Commitment is a minimum of 2 years |